By: Joseph Cunningham

He is known all around the world and especially in the Dancehall as a prolific video director. Simply put, he is the "brain" behind many memorable projects.

Jason "Jay Will" Williams grew up in Spanish Town, Jamaica for a short time, then moved to Orlando, Florida to attend school. He says that he posses a talent to stretch his imagination beyond the norm and hence, produces revolutionary scenes in his videos. After attending Full Sail High and Florida A&M University, Jason moved to New York where he landed a job as editor at CBS Television.

It could be said that greatness was his destiny, because soon after, Jay Will was transferred to MTV, where he was assigned to edit Home Videos.

"I did my first music video, while working at MTV. I was a member of a group of young professionals called Kuamp, and we worked together on Kanye Wests' "Through the Wire" music video."

Since then, he has directed numerous high profile videos, solo. "I left MTV to pursue a full time directing career, and formed my own company, Jay Will Films, where I produce and direct documentaries, music videos, TV shows and commercials," he explained.